Editor-in-Chief Ishii's ``A Splendid Life of Extraneous Thoughts''

I want to do that, I want to do this. I want to enjoy life even more! Based on such greedy thoughts, we will deliver the daily life of editor-in-chief Ishii, who enjoys life full of distractions. This time, we'll be talking about the opening reception for Fendi's new flagship store, Palazzo Fendi Omotesando, which recently opened in Omotesando. A real feast for the eyes! A huge gathering of gorgeous celebrities.

Fendi frequently appears in all of our assets, including LEON magazine and LEON.JP. Originating from Rome, Italy, it is no exaggeration to say that it is currently the most popular luxury brand in the world, and it has recently opened a new flagship store in Omotesando. The location is the former Oriental Bazaar site. The store is one of the largest in Japan, and not only does it have all the collection lines, but it also has boutique exclusive products that you won't know about unless you go there. The overwhelming façade is sure to become a new tourist attraction in Omotesando, and I attended the opening reception thinking it would be a huge success. This is what I saw there! We had a wonderful group of guests. I will hide my heart (I can't hide it!?) and report it to everyone.

First up is Ryoko Yonekura and Ryoko Hirosue's "W Ryoko"! I was 5 seconds before I fell in love with the collaboration between Ms. Yonekura, one of Japan's best actresses who can't be pushed, and Ms. Hirosue, who is too heart-pounding for our generation.

Oh, the three members of Perfume who are now taking the world by storm, not just Japan! And a future big actress! Isn't it Alice Hirose who is currently showing great success? It was a moment when the venue became even more gorgeous.

Speaking of models representing Japan, this person is Mori Hoshi. It was recently announced that he would be appointed as an ambassador for Bvlgari, which makes him even more popular. And Marika Matsumoto, who has earned the name of a chameleon actress with her authentic acting, also has this expression. We bring you the beautiful back view of the two of you.

Of course, male celebrities will also be in attendance. These are Keita Machida and Hideaki Ito, who have appeared on LEON.JP in the past. Machida, who has also appeared in fashion projects, wore Fendi with ease on this day as well. And Mr. Ito, who was becoming more and more bitter, had an amazing aura... I wish you the best of luck in Hollywood.

In fact, Kim Jones, Fendi's artistic director, also came to Japan on this day! He suddenly appeared as we pushed through the crowd, and all I could do was say, "H-hi, Kim..." (lol).

Please come and experience the joy of being surrounded by a surprising space at this new landmark in Omotesando. You can also try out a simulated experience from the URL below. Well then...

"Palazzo Fendi Omotesando"