BOWERY

This brand was launched in 2012 in Verona, Veneto, Italy. It is inspired by the history of Bowery Street in New York, located in the heart of Manhattan, and is interpreted from a unique Italian perspective. In the late 19th century, this street in the port area was famous for sailors, immigrants, gambling houses, and other roughnecks, but since 1960 it has evolved into a completely redeveloped area. With its fashionable space, the mixture and harmony of different ethnic groups, and the intermingling of artists and musicians, it has been recreated into a trendy jazz, punk, and new way town. The style that the Bowery NYC collection aims for is a cut-and-sew for adults, with vintage wash, distressed, and used processing on T-shirts, and the graphics are inspired by the changes in the times and streetscape of Bowery, and are Italian-made but with an American essence woven into them.