DITA×EYEWEAR SALON LOOK

BRAND STORY

An up-and-coming eyewear store that was founded in 2013 in Tokushima Prefecture from Jewelry Pico Co., Ltd., has begun various activities aimed at branding the store on the occasion of its 10th anniversary. Despite being located in Shikoku, we are constantly rolling out high-end, bespoke models, and are attracting attention from the industry. We offer a class of popular glasses that add a LOOK-like accent to products with a calm and luxurious feel. The brand concept is "wearable luxury." We will continue to propose eyewear that can change the world with a frame that is hung by the selected person, no matter how simple the outfit.