G-SHOCK

Strength to new heights. G-SHOCK has created a new concept of toughness in watches. In 1981, Project Team Tough was formed. Over 200 prototypes were made, and it took about two years. The result is a shock-resistant structure. Since then, G-SHOCK has continued to evolve endlessly. Strong all the way. Aiming for strength beyond that. G-SHOCK, its challenges never end. Evolution never ends.