WJK

BRAND STORY

The brand name is a combination of the three non-meaningful letters of the alphabet, ``w'', ``j'', and ``k'', because we do not want the design to be constrained by these characters or give a biased image. In a world where a wide variety of design ideas come and go, we have drawn two conclusions from our experience. The fact that "good things don't change" and the fact that "things that remain are real". Through these two facts, we continue to express the concept of ``unchangeability'' from our perspective.