8/21/2023

Editor-in-Chief Ishii's ``A Splendid Life of Extraneous Thoughts''

I want to do that, I want to do this. I want to enjoy life even more! Based on such greedy thoughts, we will deliver the daily life of editor-in-chief Ishii, who enjoys life full of distractions. This time we'll be talking about the up-and-coming watch brand "Norquein." Kagawa was invited to a talk show in collaboration with Takamatsu's famous watch store ``Aye Isuzu''.

Although it is a young brand founded in 2018, the watch brand "Norquein" is rapidly gaining popularity and recognition. While there are many watch brands that belong to large capital groups, this brand is independent, and we pride ourselves on being ``completely Swiss-made,'' meaning that not only the parts we use, but even the assembly is done in Switzerland. After overcoming the hardships of the coronavirus pandemic, young CEO Ben Kaffer is leading the company with passion, but in 2022, the living legend of the watch world, that! The momentum further accelerated when Jean-Claude Biver joined the leadership team. Its popularity has increased here in Japan, and a talk show was held in collaboration with the famous watch shop ``I-I-I-IS'' in Takamatsu, Kagawa. Ishii was also invited to speak and was very interested!

This is a Japan-only version of the current Norkein collection "Wild One". The unique container system case, which combines titanium and a white rubber middle case, is lightweight and has excellent impact resistance. The combination of refreshing white and fearless black looks great against the sea and tanned skin. Although the case diameter is 42mm, the three-layer structure and laser-cut deep black dial give it a compact appearance. It is waterproof to 200m, has a power reserve of 70 hours, and costs 836,000 yen! That's right, we want to deliver higher quality watches to as many people as possible, so there are many models with excellent cost performance.

This is "MIKAYLA" in Takamatsu City, which was the venue for the talk show. As many customers from Japan's leading watch store, Ai Isuzu, gathered, the touch and feel event was a great success! What a beautiful Seto Inland Sea. I guess we can't lose to Monaco.

The point of ``Wild One'' is that it can be enjoyed not only for its performance, but also for fashion coordination. This coloring is hard to find in other brands. I was very surprised.

Finally, a commemorative photo. With Yume Okazaki, who served as the MC for the talk show. He is an announcer who is active in Okayama and Kagawa, and is so famous that there is no one in his hometown who doesn't know him. In the past, she also served as the ``Lottery Goddess of Luck''. No wonder it was full of positive power. Norkein is on my arm, and a lucky beauty is next to me... It was the best business trip to Takamatsu!

Norkein