From LEON Editor's

Every Wednesday, there is a corner where LEON's editorial staff introduces the daily process of creating the magazine and what they learned through interviews. This month, Ihara from the editorial department appears after returning from a business trip to Italy.


This year, I went to Pitti Immagine Uomo 2024 Autumn/Winter held in Florence. This time, we'll bring you photos of the latest items (next year's) from each brand that we saw there!

Every year, the familiar Pitti stage is the Passo Fortress in Florence. Since the coronavirus outbreak, people seem to be gradually returning.

Pitti also has this kind of PR. In recent years, many scenes have been turned into entertainment.

New items from the Herno booth, which is attracting the most attention at Pitti. Pieces made from high-quality materials such as camel and alpaca will be in the spotlight next season.

Jiro also likes it and has decided to purchase it.

Brunello Cucinelli's new collection. What was new was the trench coat and a new color combination. Every time I visit this booth, I can experience the fun and luxury of fashion.

In the evening, we also have dinner like this! This is a soiree catered by the 3 Michelin star restaurant Da Vitorio. Luxury!

Mr. Kaga from At Vannucci is a stylish person. A single scroll like this will elevate your style. Next season, ties and scarves that incorporate patterns from the 90s will be available.

A new work by Gabriele Pasini, Giraud's favorite. Here are Gabe's favorite looks. Give your suit pants a thicker silhouette than ever before. By the way, there were more Italian men than I had ever seen wearing thick pants.

Lastly, the one that moved me the most was Serafan. Every item is super luxurious! The photo shows a vicuña and leather pullover blouson. I want to buy it someday.

It will be a while before it will be released in Japan, but let's wait patiently!